Pre-Sales the Backbone of Sales Force Automation Solutions
- mobilesfa
- Jul 8, 2016
- 1 min read
Pre-Sales, is quite simply put, all the activities carried out by an organization before acquiring a customer. The progress of an entity from being a Lead to a Prospect to a Customer is a very delicate one requiring focused attention.
An enterprise failing to recognize the importance of Pre-sales in their Sales Force Automation workflow faces tough situations in terms of downfall or loss in business. Appropriate pre-sales activities help in capitalizing on the opportunities and handling leads correctly.
It is then imperative that pre-sales be an all important part of Sales Force Automation solutions, to make sure that the sales pipeline gets the much required kick-start and ensure that the Sales Force Automation Software remains complete and extensive.
The Differences between Sales & Pre-Sales
There is a very thin line of difference between the two, as Sales and Pre-Sales are closely coupled with each other.
Presales is more like a counseling activity for the prospective clients, analyzing their business and suggesting the appropriate product or service to order. It emerges as an aid to the Sales & Marketing teams and advises the clients & leads to take favorable actions.
A typical Sales process would majorly require and consist of various roles and responsibilities which are shared as required by pre sales.
The Responsibilities of Sales Vs Pre-Sales
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