A Success Story on FMCG Van Sales Tracking App – From the Horse’s Mouth
This post was originally Published on Zoom Mobile SFA’s Blog
FMCG – Fast Moving Consumer Goods is a widely known concept and being the CEO of a well-established FMCG giant in Food & Beverages industry over a decade now, I always felt it was the mainstay of the global arena, with an increasing demand for all classes of product. This cumulative numbers have penetrated the consumption economy, relentless development in economic power at different levels, retail & media revolution and that has accelerated the need for customer preferences, information base and growing urbanization. Be it either branded or commoditized, certain vital multitasking forces – customer service, employee performance, business expansion to name a few, are a continuous hard hitting hammer on our heads. There was a time I always yearned for a global solution for Enterprise Mobile Field Sales Force Automation System that could help me take utmost care of all these parameters and give me a sigh of relief in terms of automating organizational sales force activities. And that is where I took the most apt decision of implementing a FMCG Sales Force Management Software – the right key to automate and facilitate the entire sales procedure, automatically handling various phases, providing support to customers as well as employees.
When I think of the first cut reasons why I wanted this solution, the bare facts that come to my mind are to automate day-to-day sales activities and provide data integration and interfaces with other back office applications. Maintaining uniformity of operations among versatility in workflows by getting the global operations under a harmonious environment to maintain a common objective was another prime focus area.
It is a proven fact that organizations find it extremely tough to sustain and grow without implementation of SFA solutions. Fact and finding have time and again, proven that, SFA is turning up to be a sales person’s best friend. There are numerous Sales Tracking solutions available in the industry today. Owing to vivid features being demonstrated by all of these, it becomes a difficult and challenging decision for an organization to finalize on a particular product. At that point, what is most essential is to ensure that the Sales Force Automation software being chosen meet all your requirements to its best within the stipulated trilogy of cost, time and scope.