Encompass Customer Feedback in Field Sales Force Tracking Solutions & Leverage its Potential

This post was originally published on Zoom Mobile SFA’s Blog

“Listening to feedback makes customers feel more appreciated and part of the value creation process” – Ray Poynter.

What customer feedback means to business is tough to depict. It is like the fundamental booster with which the business progresses and prospers. An extremely valuable asset to any organization, any type of client feedback is a vital input to the organization in terms of how happy or satisfied your customers are. Coined as a marketing lingo to attain the client’s opinion about anything and everything – be it a product, business, service and much more, it focusses on giving the enterprises a real insight into their business with a customer perspective.

One of the optimal ways to leverage the potential of customer feedback is to imbibe it as a part of your sales force automation process. Making it a part of your field sales force tracking solution is the best way to make the most of this valuable data. Sales force automation is apt in keeping information on the fingertips all the time and hence, once the customer feedback is interwoven in this, there is a lot of value added information which is churned out. You can easily centralize and leverage the information, whichever way it comes to you – through market surveys, promotions, feedbacks etc. The best part is that the enterprise can easily witness the client journey transparently in terms of dashboards / reports, metrics, trends, suggestions, critical reviews, positive reviews, future plans, past experiences etc. and thereby take relevant data driven decisions to benefit the business productivity and profitability. Integrating customer feedback with digital signature, creating new surveys, collecting market information are some of the way to collect feedback through the SFA solution.